SO Hair & Skin Care
Questioning The Direction Of The Brand
JBC Distributors had a new hair and skincare brand, and they had some concerns about the direction. The logo didn't feel right, the colors and layout felt a little off, and there was no unity across the products. JBC knew they had to do something.
SO Hair & Skin Care was set to be sold online direct to consumers, with a focus on healthy natural ingredients that work with you to help get glowing healthy skin and hair.
A New Look And A Unified Brand
All 37 products needed to be reviewed and have a unified brand guide applied to them. The first challenge was to get all the product dimensions and all the copy in digital format so it could be reviewed and checked for errors.
When Everything Is Needed
Building the SO brand required planning a strategy to design the brand, the product, all the online entities, websites, social media, etc., as well as marketing materials for trade shows and conferences, including the booth.